Healthcare facilities, like hospitals and medical offices, can host a wide range and high volume of people every year. They are known as busy, buzzing places seeking to bring the best in healthcare to the people they serve. With the wide range of people they hold, (patients, visitors and staff) communicating effectively and efficiently is vital to ensuring the safety, security and general communication to those in the facility. Digital signage has become a great way for ensuring that all the different groups in the facility are reached with the right messages at the same time. Here are 5 ways healthcare facilities can use digital signage to communicate to all they serve and house.

  1. Communicate Internally and Externally

    One policy change in a hospital can impact multiple people and departments differently; thus, leaving healthcare facilities with the need to communicate one message to both the internal and external people impacted by the change. Digital signage allows a tailored message to the right audience in timely manner. Daily reminders, check-in policies and emergency alerts can change quickly and often in a healthcare facility. Digital signage allows for this information to be effectively and consistently to all who need to know, not just patients.

  2. Alert and Inform

    When seconds count, digital signage can play a vital role in the emergency alert plans inside any healthcare facility. Digital signage allows to quickly and calmly explain what is happening, what they need to do or where they need to go. Being able to communicate these things quickly and succinctly are also vital in schedule changes and room assignment changes. This allows waiting rooms to become calmer as loved ones can track progress and updates quickly for peace of mind.

  3. Engage and Calm

    Some people can become very anxious in a hospital or doctors office. Digital signage is a great way to incorporate more light-hearted engagement to help calm nerves. Helpful nutrition and health tips, local news and weather or a light-hearted black-and-white television show from decades ago can create a welcoming distraction and settle anxious feelings, regardless of age. More than “background noise”, digital signage can help set a calm, well-informed tone in an check-in or waiting area.

  4. Direct Traffic

    Healthcare facilities can be confusing to navigate. Digital directories can help people get from place to place or location to location. Effective digital directories can prevent people from wondering, “I hope I’m going the right way.” But instead, get them to where they need to be without lost time or added frustration. Whether you are helping a new patient, new employee or redirecting everyone after a facility remodel, digital directories can help save time in an ever-growing landscape.

  5. Save Money

    As a practice or healthcare facility evolves to best meet the needs of the people they serve, this can add large costs in redesign and reprint in more traditional signage. Posters, directories, signs… etc. all need to be physically removed, redone and reinstalled. Healthcare facilities can change often as needs and technology change the infrastructure. Digital signage allows those changes to be communicated very quickly and without additional production costs.

With the right planning and implementation, digital signage has the ability to deliver the desired (and often vital) information that is needed by all those a healthcare facility hosts. From setting a calm tone to redirecting foot traffic in an emergency situation, digital signage allows healthcare facilities to manage and maintain their messaging in a way traditional signage does not.

If you would like to know more about how digital signage can work for your healthcare facility, contact us to speak with a digital signage expert.