Quick Service Restaurants have seen many changes over the years. From a modest start in the late 1950s to the boom in the ‘70s and ‘80s, successful QSRs brands have known how to pivot and shift for continued growth. QSRs have reshaped menu offerings to meet the varied needs and wants of a population who will forever be on the move. What started as primarily just “burger and fries” restaurants has grown to large national chains with all kinds of niche offerings.  


As Americans find themselves with more options than ever, what is helping QSRs stand out?


Here we will explore four ways that Mood Media is helping QSRs pave the way to thrive and stay competitive:


  1. Drive-Thru Systems
  2. Mood TV
  3. Digital Signage
  4. Mood Music


Drive-Thru Systems

During the Covid-19 shutdown, QSR owners relied heavily (solely, in some cases) on the drive-thru to keep the restaurants open. Many noted that their drive-thru traffic accounted for over 80% of their traffic. Even now in a post-pandemic world customers are in a hurry. Workers are working quickly to make sure lines and wait times are low. Having a system to tie all these points of communication are vital for customer satisfaction and to keep operational costs low. Wireless systems like Mood’s drive-thru system not only allows for clear communication, but also offers speed of service timers and car loop detection.


Mood TV

While the QSR dining room went dark through-out the pandemic, most dining halls are open again; and customers like that. While the drive-thru offers speedy convenience, the dining hall offers a chance to sit, enjoy your meal, snack or favorite cup of coffee and take a break from the road. 63% of adults have stated that “restaurants are an essential part of their lifestyle.” One way to engage customers inside the QSR is through Mood TV. Traditional TVs playing local stations run the risk of playing programming that might not be suitable for all audiences or could start playing ads from competitors. Mood TV programming allows you the freedom to select programming tailored to engage your audience with local news, sports, weather and family-friendly entertainment – as well as ads promoting new products in your store. 


Digital Signage

From plant-based options and healthier alternatives, customers can find just about anything at their favorite QSR. Just as menus have changed, so has the menu board (remember the marquee letters?) and the ordering technology (remember the microphone?). From digital menu boards promoting new items to kitchen communication monitors displaying orders in a clear, effective manner, Mood digital signage helps to communicate with your customers while reducing traditional signage costs and out of date order screens.


Mood Music

Finding the right music can be tough. Managing the music can be even tougher when most QSR managers are focused on many other tasks. Mood Harmony allows for managers to manage all the music from the convenience of an app to either set it and forget it, or create playlists around holidays and seasons. Combined together with Mood TV, Harmony helps to create a warm, inviting environment and gives your customers an experience that will keep them coming back. 



The QSR market continues to rise and is estimated to increase by nearly $120 billion by 2025, making it clear they are here to stay. What will help QSRs stand out? What will help them pivot as the unknown approaches? If Covid-19 taught us anything it was that the QSR that is willing to adapt and adopt new technologies like Mood Media, will be the QSRs best poised to make the adjustments that carry them well into the future. 


Is your QSR ready?