It’s December and that means it is the busiest shopping month of the year. While there is plenty of evidence that online shopping is as popular as ever, there is still a large segment of shoppers who want the brick and mortar experience. Among those shoppers is Generation Z (those born 1995 and 2015). In fact, 81% of Gen Z have said they prefer to purchase in-store, and 73% said they like to discover new products in stores. Why? The survey evidence overwhelming points to Gen Zers looking for a way to disconnect from their devices and connect with people and discover new products. But they aren’t the only ones. Of those surveyed, over 55% of Boomers (those born between 1946 and 1964) also said they’d be doing all of their shopping online this holiday season. While the reasons and seasons might vary on the “why” of in-store shopping, one thing is clear- shoppers still love coming into a physical store. This means as retailers get their stores ready for the shopping season (and beyond), they have much to consider when creating an environment that is ready for young and old(er) alike. One way many stores are accomplishing this is with Mood Music services. 

 

Why a paid music service?

While every retailer is looking to give customers what they want, there is a cautionary tale to make sure you’re providing music legally. Using any paid music streaming service doesn’t automatically guarantee that what is being played in a store is legal. In short, there is a difference in paid services that are meant for B2B (Business to Business) and those that are B2C (Business to Consumer). According to a recent report, 83% of businesses are streaming a personal music service for public use. With a problem this widespread, many music rights companies have started to crack down on this misuse. We wrote about this issue in another article you can read here, but in addition to making sure you’re streaming music legally a paid service ensures you’re giving your customers the right music at the right time.

 

No matter if you’re looking for a “set it and forget it” or a hands-on approach to music selection, streaming services like Mood music offers many options at a very affordable price. 

 

Using a paid streaming service takes every aspect of your customer into consideration in way beyond what a typical playlist is able to do. Services like Mood Music for Business takes the time of year, the demographics of your clientele, the types of products you’re offering…etc. and creates an additional way you can be talking to your customers even when you aren’t talking to them personally. This is important when we consider one of the reasons Gen Z cited in wanting to shop in-store was to make connections. What better way to connect them to you, your products and your brand than music that fits seamlessly in your store? 

 

How do I start?

Knowing where to start can be a challenge to anything as it relates to your retail business, but the good news is there are great services that take the guesswork (read “time”) out for you and put together in a way that’s very economical. Mood Harmony has you completely covered with their unmatched flexibility and a world of programming options – all backed by the industry’s most reliable and versatile music for business technology.

 

Conclusion

Are you ready to explore what soundscapes could look like for your business? Contact us today and we’d be happy to have a conversation on what Mood Media could do for you.

To see a full list of other businesses we’ve helped with Mood Music, go here. 

Mood Retail Streaming Music