Digital technology has rapidly innovated many aspects of the retail industry, and one more recent being grocery stores. With online ordering, in-store pickup and delivery services making weekly (sometimes daily) shopping more convenient for the shopper, grocers have had to modernize the way they market and talk to their shoppers. With the distance between online and in-store shopping becoming narrower, grocers are looking for ways to provide more than coupon fliers in weekly newspapers and in-store commercials on a loop. With more shoppers turning to mobile devices for their shopping choices, grocers have found digital signage allows them a targeted solution for reaching their shoppers. Here are 4 concrete ways digital signage is helping grocers market to their shoppers.

 

  • Compare prices
    According to a recent study by Market Track, those who compare prices online before making a purchase in a brick and mortar store is up to 80%. Given this steep percentage, grocers need a way to display price comparisons to their shoppers. Digital signage allows the grocer to be the one providing the price comparison to key products they want to market.  
  • Targeted in-store messaging
    As innovative technology, like digital signage, brings new ways to target and deliver highly personalized messaging to shoppers, the grocer is now able to talk more effectively to shoppers. Digital signage that is paired with robust software allows the grocer to tailor messages based on shopping personas and behavior rather than the white noise commercial loops playing over the entire store with no change up during the day. Whether it’s an elderly couple with a strict list, a millennial looking to try something new or a young parent with a hungry toddler in tow, grocers need the ability to talk to their diverse needs and wants.
  • Educate shoppers
    Demonstrating cooking tips and techniques, sourcing information on local produce and special certifications help to give quick information to shoppers. With different dietary needs and preferences, some shoppers are looking for Non-GMO, gluten-free, vegan..etc. certifications in the products they purchase. Some shoppers might be drawn into a fresh produce item with targeted digital signage explaining the growing and sourcing information. With digital cooking demos and tips, a shopper might see a use for a particular ingredient they hadn’t known how to use before and lead them to purchase.
  • Read reviews
    With over 88% of purchasers saying they like to read reviews before purchasing a new product, grocers need a way to present that information to the shopper while they are in the store. One example, as innovative meal kits provide a fresh “things you’ve never cooked before” product, shoppers want to know if their investment will be easy to prepare and taste delicious. With easy to read reviews and comments of those who have purchased the product, the buying process becomes more assuring.

 

Conclusion
Grocery shopping is a bit more unique than other retail shopping in that shoppers come to buy and not just look. Even the strictest list maker is prone to impulse buys, menu changes (or text messages from home regarding additional items to be added to the cart) or curiosity over a new product. But with traditional, in-store grocery shopping becoming the “old school” way of shopping, grocers must find ways to digitally communicate with their shoppers to future-proof their brick and mortar locations.

Audio Acoustics has an experienced team of designers and installers who provide southwest Missouri and the surrounding areas with exceptional sound systems, business music, and equipment. Are you ready to see what Audio Acoustics can do for your grocery store?  

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